Privacy Policy

We care about your privacy the same way we care about your comfort, genuinely and without compromise. We are committed to protecting your personal information and being transparent about how we collect, use, and safeguard it.

Conscious Wellness, LLC, DBA Her Bloom ("Her Bloom," "we," "us," or "our") operates the website located at www.herbloom.com and herbloom.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or interact with our Site.

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or applicable law. Any updates will be posted on this page with a revised "Last Updated" date.

Information We Collect

When you visit our Site, place an order, create an account, contact us, or otherwise interact with Her Bloom, we may collect information that helps us operate our business, fulfill your orders, improve your shopping experience, and provide customer support.

Personal Information

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Billing and shipping addresses
• Company name (if applicable)
• Account login credentials (if you create an account)
• Order history
• Payment information

We use this information to:

• Process and fulfill your orders
• Ship products
• Provide customer service
• Respond to inquiries
• Communicate about your purchases
• Send marketing communications if you choose to receive them
• Prevent fraud
• Comply with legal obligations

Payments are securely processed by trusted third-party payment providers, including Shopify Payments, Shop Pay, and PayPal. We do not store your complete payment card information on our servers.

Non-Personal Information

When you browse our Site, we may automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type
• Device type
• Operating system
• Time zone
• Pages viewed
• Products viewed
• Referring websites
• Search terms
• Purchase activity
• Cookie identifiers
• General website usage data

This information helps us improve website performance, understand customer behavior, detect fraud, and provide a better shopping experience.

Children's Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from anyone under 13 years old.

If you believe a child has provided personal information to us, please contact us so we can promptly remove the information.

How We Use Your Information

We use the information we collect to:

• Process payments
• Fulfill and ship orders
• Respond to customer service requests
• Communicate regarding purchases
• Send promotional emails when you have opted in
• Improve our products and website
• Analyze website performance
• Prevent fraud and unauthorized transactions
• Maintain website security
• Comply with applicable legal obligations

We do not use your personal information for automated decision-making that produces legal or similarly significant effects. However, some of our service providers may use automated systems to assist with fraud detection and payment security.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfill your orders
• Provide customer support
• Maintain your account (if applicable)
• Comply with tax, accounting, and legal obligations
• Resolve disputes
• Enforce our agreements

When personal information is no longer needed, we securely delete or anonymize it where appropriate.

How We Share Your Information

We do not sell your personal information.

We may share your information only when necessary with trusted third-party service providers that help us operate our business. These providers may include:

• Payment processors
• Shipping carriers
• Website hosting providers
• Ecommerce platform providers
• Customer support providers
• Email marketing providers
• Analytics providers
• Advertising partners
• Fraud prevention services

These providers receive only the information necessary to perform their services on our behalf and are contractually obligated to protect your information.

We may also disclose information if required by law or when necessary to:

• Comply with legal obligations
• Respond to lawful requests
• Protect our rights or property
• Prevent fraud
• Protect the safety of our customers or others

Cookies and Tracking Technologies

Our Site uses cookies, pixels, tags, and similar technologies to improve your browsing experience and better understand how visitors interact with our website.

These technologies may include:

• Essential Cookies: Required for the Site to function properly.
• Functional Cookies: Remember your preferences and settings.
• Analytics Cookies: Help us understand website traffic and improve performance.
• Marketing Cookies: Help measure advertising performance and deliver more relevant advertisements.

We and our advertising partners may use these technologies to personalize content, measure advertising effectiveness, and display relevant advertisements on websites and social media platforms.

Cookies may be session based or persistent. Session cookies are deleted when you close your browser, while persistent cookies remain on your device for a set period or until you delete them.

Some cookies are set by us, and others are set by third parties that provide services on our behalf. Our Site is hosted on Shopify, which sets cookies necessary for store functionality, cart management, checkout, and its own analytics. Payments are processed by the providers identified above, which may set their own cookies. Any analytics, advertising, or product review providers we use may also set cookies, and those providers collect information in accordance with their own privacy policies.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.

Where we present a cookie consent banner, you may accept or decline non-essential cookies and change your preferences at any time by reopening the banner. You may also withdraw your consent at any time by clearing cookies through your browser settings or by contacting us using the details below.

Analytics and Advertising

We may use third-party analytics and advertising services to better understand how customers use our website and to improve our marketing efforts.

These services may collect information through cookies, pixels, and similar technologies. Examples include website analytics tools and advertising platforms that help us measure campaign performance and provide more relevant advertising.

These providers collect information according to their own privacy policies.

International Visitors

If you are located outside the United States, including within the European Economic Area (EEA), United Kingdom, or other jurisdictions with applicable privacy laws, your personal information may be transferred to and processed in countries where our service providers operate.

Where required by law, we process personal information based on:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Our legitimate business interests

Depending on your location, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion
• Restrict or object to processing
• Request a copy of your personal information
• Withdraw consent where applicable

To exercise these rights, please contact us using the information provided below.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

These rights may include the ability to:

• Know what personal information we collect
• Request access to your personal information
• Request deletion of your personal information
• Correct inaccurate personal information
• Learn how your information is used
• Exercise your privacy rights without discrimination

Her Bloom does not sell or share personal information as those terms are defined under California law.

To submit a privacy request, please contact us using the information below.

Your Choices

You may contact us at any time to:

• Access your personal information
• Update or correct your information
• Request deletion of your information
• Opt out of marketing communications

Marketing emails are sent only when you choose to receive them. You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

Do Not Track Signals

Some web browsers offer a "Do Not Track" ("DNT") feature. There is currently no consistent industry standard for responding to DNT signals, so our Site does not respond to these browser requests.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards to help protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of electronic transmission or internet storage is completely secure. Therefore, we cannot guarantee absolute security.

Third-Party Links

Our Site may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of those third-party websites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any revisions will become effective immediately upon posting the updated version on this page. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.