A Her Bloom gift box with gold foil logo and tissue paper, black period underwear, and dried florals arranged on a soft neutral surface
How It Started

Our Story

Made for the uncomfortable moments in life.

Her Bloom period underwear, gift box, wet bag, and white roses arranged on a sage green surface

Let's face it, periods can be downright uncomfortable.

For the longest time it always felt like my period would come at THE WORST times. It never failed…

Going on vacation? Here she is!
Have a first date? Oh heyyyyy!
Long work event? You bet she's dropping in for the fun!

After a while, I attempted to outsmart her. I would schedule events at certain times of the month, but she figured it out and still made an appearance. So enough was enough.

Just like every woman, I was accustomed to pads and tampons. Pads were not my jam, personally, but on those heavy days I had no choice. I had to double down. Tampon, pad, and a bathroom trip every 1-3 hours. It was miserable. Tampons were exhausting after 24 hours a day, 7 days straight and pads not only irritated my skin, but often had to be shoved in the most uncomfortable places (if you know you know… ladies).

It was just like any other month, crying of discomfort in my bathroom to my boyfriend, and it hit us like a ton of bricks… Let's do something about it!

After a year of researching and designing, Her Bloom was born! A company dedicated to helping women everywhere NEVER feel uncomfortable again! Starting with period care, The Shortie and Keep It Brief, Brief were born with many more styles on the way.

I am beyond honored to introduce Her Bloom into the women's care space and plan to equip women with the thing we need the most…. options! Options to handle womanhood how we see fit. I created Her Bloom for me, you, and all women.

I look forward to serving you,

Lana Harley

Her Bloom is more than just a period care brand. It's a brand built for me, you and all women.

Each style has been thoughtfully created with you in mind. Our period underwear is here to keep you comfy, confident, and covered no matter what your cycle brings.

As we bloom into the market, we hope to create practical, essential products needed throughout womanhood. We are beyond excited to join the conversation of womanhood and look forward to serving all women the best way we can.

Thank you for being a part of making Her Bloom possible.

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Good To Know

About Her Bloom

Who Founded Her Bloom?

Her Bloom was founded by Lana Harley, who created the brand after years of frustration with uncomfortable, unreliable period products.

Why Was Her Bloom Created?

After a year of researching and designing, Lana built Her Bloom to make periods more comfortable and to give women reusable period care they can count on through every phase of life.

What Does Her Bloom Make?

Her Bloom makes reusable, leak-proof period underwear designed to replace disposable pads and tampons, or to wear as backup protection.

What Does Her Bloom Stand For?

Her Bloom is built for all women, with a mission to create the practical, essential products needed throughout womanhood.