Privacy policy

Last updated: April 9, 2026

We care about your privacy the same way we care about your comfort—genuinely and without compromise. We do not sell your personal information. Ever.

Conscious Wellness, LLC, DBA Her Bloom (“we,” “us,” or “our”) operates the website located at www.herbloom.com and herbloom.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or interact with our Site.

We reserve the right to change this policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.

Information We Collect

When you visit our Site, make a purchase, or contact us, we may collect information that helps us operate our business, provide our products and services, and improve your experience. This information may be provided directly by you or collected automatically through your interaction with the Site, and may include both personal and non-personal information as described below.

Personal Information

Personal information you voluntarily provide to us, such as your name, email address, phone number, billing or shipping address, company name, and payment details, when you make a purchase, contact us, or request support. We use this information to process orders, communicate with you, provide customer support, and deliver our products or services. Payments are processed securely through third-party providers such as Shopify Payments, Shop Pay, or PayPal. We do not store your full payment card details on our servers.

Non-Personal Information

When you visit our Site, we may automatically collect certain information about your device and how you interact with the Site. This may include your browser type, IP address, time zone, cookie data, pages viewed, search terms, and general usage activity. This information helps us operate the Site effectively, improve performance, and better understand how visitors use our Site.

Children’s Privacy

The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are the parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request deletion.

How We Use Your Information

We use the information we collect to provide and improve our services, including processing payments, fulfilling and shipping orders, responding to inquiries, communicating with you, and keeping you informed about products, services, or offers. We also use this information to analyze site usage, maintain security and functionality, prevent fraud, and comply with applicable legal and regulatory obligations.

If you are a resident of the European Economic Area (EEA), we process your personal information in accordance with the General Data Protection Regulation (GDPR) based on your consent, the performance of a contract, our legal obligations, and our legitimate business interests. Data may be transferred outside your country to fulfill product and service obligations.

We retain personal information only for as long as necessary to fulfill orders, provide services, comply with legal obligations, and resolve disputes, unless a longer retention period is required or permitted by law. We do not use customer data for fully automated decision-making that produces legal or significant effects, though limited automated tools may be used by our service providers to help prevent fraud.

Sharing Your Information

We do not sell, trade, or rent your personal information. We may share information with trusted service providers who assist us with website hosting, analytics, or communications, and with legal authorities when required by law or when necessary to protect our rights, property, or safety. These service providers are only given access to the information necessary to perform their functions and are obligated to protect your information.

Your Choices

You may contact us to request access to the personal information we have collected about you, request corrections to or deletion of your information, or opt out of receiving future communications from us. You will only receive marketing emails if you opt in. You can unsubscribe at any time using the link in our emails.

Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to improve functionality, remember your preferences, and analyze how visitors use the Site. These cookies help enhance your browsing experience and optimize website performance. These may include essential cookies (required for the Site to function), analytics cookies (to understand site usage), and marketing cookies (to help deliver relevant advertisements, if applicable). You can adjust your browser settings to refuse cookies, though some features of the Site may not function properly.

Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

California Privacy Rights (CCPA/CPRA)

We do not sell your personal information.

California residents have the right to request access to the personal information we collect, request deletion of their personal information, and request information about how their data is used and shared. To make a request, please contact us using the information below.